The Company was founded more than 60 years ago by Arthur J. Bertholf, as "A.J. Bertholf & Son Insurance Agency". William joined his father in the family business in 1951. In 1970, Bill incorporated the Company as "Continental Diversified Services, Inc." Then again in 1982 he reincorporated the Company as "American Diversified Services, Inc." His daughter, Michelle, joined the family business in 1990. The office currently supports a local non-profit organization called Personal Ponies, Ltd

Arthur Judson Bertholf

About Bill Bertholf
Bill (proud dad in front of photo) is active with the local Rotary Club as well as Chamber of Commerce. Bill is a member if the CIC (Certified Insurance Counselors).

About Michelle Peter
Michelle, the youngest of 8 children (sitting on top of the mini-bus with 2 of her brothers), is active in Girl Scouting with her two daughters. She has served on the service unit team for the local Girl Scout Service Unit. She is a basic archery instructor for scouts as well. She is Co-Community Director of the Horsham chapter of Personal Ponies, LTD, which provides small ponies for therapy use for "differntly-abled children". Along with her husband, her family belongs to several Non-profit Civil War organizations who promote the memory and preservation of civil war history. Michelle has had her insurance license since beginning with American Diversified. She attends continuing education classes every year to keep up to date on industry standards.

About Maureen Larsson
Maureen is the mother of 3 young children. She is active in Girl Scouts with her daughter and is Treasurer for her local Service unit as well a the Service Unit Cookie Manager. Maureen actively plays soccer in an adult women's league. She also coaches youth soccer.

About Jane Gregoire
Jane is the mother of two school age children. She is very active in her church and is an instructor at Peace Valley Nature Center. Jane works part time in the office helping with data entry, filing, and answering the phone.