Meet American Diversified

The Company was founded more than 60 years ago by Arthur J. Bertholf, as "A.J. Bertholf & Son Insurance Agency". William joined his father in the family business in 1951. In 1970, Bill incorporated the Company as "Continental Diversified Services, Inc." Then again in 1982 he reincorporated the Company as "American Diversified Services, Inc." His daughter, Michelle, joined the family business in 1990.

A young Arthur Bertholf
Arthur Judson Bertholf

Guess who he sold the life policies to?


About Bill Bertholf
Bill (proud dad in front of photo) is active with the local Rotary Club as well as Chamber of Commerce. At 84 years of age, Bill still comes to the office everyday. Bill is a member if the CIC (Certified Insurance Counselors).

About Michelle Peter
Michelle, the youngest of 8 children (sitting on top of the mini-bus with 2 of her brothers), is active in Girl Scouting with her two daughters. She is a Co-SUM of her local girl scout Service Unit. She is Co-Community Director of the Horsham chapter of Personal Ponies, LTD, which provides small ponies for therapy use for "differntly-abled children". Along with her husband, her family belongs to several Non-profit Civil War organizations who promote the memory and preservation of civil war history. Michelle has had her insurance license since beginning with American Diversified. She attends continuing education classes every year to keep up to date on industry standards.

About Maureen Larsson
Maureen is the mother of 3 young children. She is active in Girl Scouts with her daughter and is Treasurer for her local Service unit as well a the Service Unit Cookie Manager. Maureen actively plays soccer in an adult women's league. Maureen is beginning the process of obtaining her insurance license.

About Jane Gregoire
Jane is the mother of two school age children. She is very active in her church and is an instructor at Peace Valley Nature Center. Jane works part time in the office helping with data entry, filing, answering the phone and affidavit filing.